Emma K and I managed to wangle a couple of tickets to the first day of London Fashion Week AW10 a week ago, our very first Fashion Week experience! Look at how cool we look lounging. 



After successfully sidestepping the hurdle of what on earth one wears to London Fashion Week (surprisingly undressy apart from the obvious one or two leopard print, shoulder pad and hair extension-wearing fashionistas oozing attention deficit and muttering 'photograph me!'), we found ourselves on a train at 7.30am on our way to the very first catwalk show of the day, Paul Costelloe.



I loved the rockabilly edge and the Dolly Parton soundtrack!

Straight after this was the official launch with British Fashion Council chief Harold Tilman and Prime Minister's wife, Sarah Brown, who held a moving minute silence for Alexander McQueen.



One wall was dedicated to the late designer, with people posting moving messages among photographs of his seminal fashion moments.



We grabbed a quick glass of champagne (it's 10am here!) and a bite to eat in the incredibly accommodating press area...



...before heading off to the Caroline Charles catwalk show, all glitzy evening wear and equestrian chic.



Later we visited the Estethica exhibition, housing the ready to wear collections of brands such as Makepiece, Izzy Lane and The North Circular (knitting grannies in attendance at their stand). Ethically sourced and British made is going to be huge this year!

It was such a fun and tiring day, we got a great insight into how Fashion Week works, and can't wait for SS11 in September, Mark Fast and Louise Goldin here I come. And Christoper Kane, Vivienne Westwood, Roland Mouret, Mathew Williamson...